Cookies Policy

Cookies may be used for the better operation of the website.

Cookies are small files (text files) which are sent to and stored on the user's computer, enabling websites such as this one to operate smoothly and without technical problems, to collect multiple user selections, to recognise frequent users, to facilitate their access to the website and to collect data for the improvement of the website's content.

Functionality, analytics and advertising Cookies are installed and used only after the user's prior explicit consent, which is provided through the relevant selection mechanism (Cookie banner).

The user may choose which category of Cookies he or she wishes to accept or reject and may withdraw consent at any time through the website's Cookie settings.

Failure to accept certain categories of Cookies may affect the functionality or quality of the services provided, without affecting the basic operation of the website.

Cookies do not cause damage to users' computers or to the files stored on them.

The website uses Cookies in order to provide information and process orders, while they also enable us to present advertising and educational content relevant to your interests and needs.

You should bear in mind that cookies are important for the proper and uninterrupted operation of the website.

Cookies are divided into the following categories:

Strictly Necessary Cookies

These are necessary for the proper and uninterrupted operation of the website, allowing basic actions such as adding products to the shopping cart, saving favourite products and completing electronic payments.

Their absence makes the online store malfunction, negatively affects the browsing experience and limits critical e-commerce functions.

Functional Cookies

These cookies record your choices and preferences while browsing the website, so that we can display products and content that better correspond to your needs and interests, facilitating your search.

Performance Cookies

These cookies collect statistical information regarding the way visitors use our website, such as which pages are viewed most frequently or whether errors occur during browsing.

The information collected is anonymous and does not allow users to be identified, and is used exclusively to improve the functionality and performance of the online store.

Advertising Cookies

These are used to display advertising content tailored to your interests and preferences.

At the same time, they contribute to the delivery of targeted offers and the reduction of irrelevant advertising messages, while enabling us to evaluate the effectiveness of our advertising activities.

Analytics Cookies

These constitute a specific category of functionality cookies and enable us to measure and evaluate the performance of the website's functions, with the aim of continuously improving the browsing experience and the services we offer you.

Third-party service providers and cooperating advertising entities, including Google by way of example, may display advertising content of the Company on third-party websites on the internet.

In this context, cookies and similar technologies may be used for the purpose of recording, analysing, optimising and displaying personalised advertisements based on the user's previous visit to this website.

The Company reserves the right to use cookie data collected during a user's previous visit to its website for the implementation of remarketing practices, in accordance with the legislation applicable from time to time.

The user may opt out of the use of Google cookies for advertising purposes through the relevant settings provided by Google.

Furthermore, the user may configure the browser being used, including Chrome, Firefox, Edge, etc., so as to be informed before cookies are stored and to choose, as appropriate, whether to accept or reject them.

It should be noted that disabling or restricting the use of Cookies may affect the functionality and availability of certain website services.

The Company may use Google Analytics features in combination with display advertising, including, by way of example, remarketing services and Google Display Network impression reporting.

Users may, through Google's Advertising Settings, opt out of Google Analytics for advertising purposes and customise the advertisements displayed through the Google Display Network, as well as use the available Google Analytics opt-out tools for the web.

The Company declares that it fully complies with the Google Ads Advertising Policy, as well as with the applicable restrictions concerning sensitive categories of data.

In this context, the Company and third-party providers, including Google, may jointly use Cookies, such as the Google Analytics cookie, for the purposes of providing information, optimisation and displaying advertisements based on users' previous visits to the website.

Such data may be used to prepare reports concerning the display and performance of advertisements, the use of advertising services and users' interactions with the relevant advertising content.

The Company may process data resulting from Google's interest-based advertising or audience data provided by third parties, including, by way of example, age, gender and interests, in combination with Google Analytics data, solely for the purposes of analysing and optimising its advertising activities, in accordance with the applicable personal data protection legislation.

In the context of the use of third-party provider services, such as Google (Google Analytics, Google Ads), personal data may be transferred outside the European Union, in accordance with the safeguards provided for by the GDPR and the legislation applicable from time to time.

The COMPANY bears no responsibility for the Cookie policies and data processing practices followed by third-party providers.

The Company reserves the right to amend this Cookie Policy at any time. Any amendment shall take effect from the moment the revised Cookie Policy becomes available through its website.

Finally, it should be noted that third-party advertisers and other cooperating entities may install and use their own Cookies and other tracking technologies in order to collect information concerning users' activity on the Company's website, over which the Company exercises no control and bears no responsibility.